Marc Gunther who writes regularly in the Fortune magazine has recently posted an article called "Why Traceability Matters to Supply Chains". He doesn't refer to food traceability, but he does point out that the sustainability angle to traceability is important. Tim Wilson of Historic Futures is cited to say "If you don't know where your stuff is coming from. how can you have a sustainability program?".

This matches quite well what Charles Hurburgh said in his presentation on the last Annual TRACE meeting in Freising: that the big driver for traceability in the future would be accounting for the carbon footprint. How weel do we account for that in TraceCore?